Your website is likely the first impression a potential customer will receive about your company. When a potential customers land on your website they need to know what you offer, and how it will help them, they also need to know how to buy, you need to ask for the sales, you lose 100% of sales you don’t ask for. The earlier you are able to communicate these terms, the better.
Your website is an office
Your website is like an office online. Imagine if you visit a physical office to engage their services but when you arrived everything was totally out of place in their office, you would probably endure staying around to honor the appointment, but you may not go ahead and do business with them or engage their services in any way through the service they offer has little to do with the appearance of their physical office.
The same applies to our websites. If a potential customer visits our website and there is too much for them to process, the prospects will probably conclude, if we care less simplifying our website to them, we probably care less about them. These first impressions can be nearly impossible to reverse or undo, and they often set the tone for the relationship that follows which is always often no sales.
While your website is not the only tool for your digital presence and marketing, it is the one that does the major heavy lifting. Perhaps you have heard people say “Our website is getting traffic, but we’re not making sales…We’ve tried everything, SEO, Google Ads, SEM, Facebook marketing, Twitter, and Instagram but we’re still not growing as fast as we should be.”
Chances are their website does not employ the right words, or their words are not clear enough and consequently, it is costing those sales. The single most important ingredient on your website is the words. This is an excerpt from “3 Cores Your Website Should Include,” get this helpful PDF for free.